Categorizing your subscribed customers
Auto-categorize your paying customers and track their recurring revenue, renewal date, and more
To enable auto-categorization of your subscribed customers, navigate to Settings -> Lifecycle Tracking -> Subscribed Customers (or get there via Quick Jump). There, you'll see a handful of options you'll need to configure in order to correctly categorize your subscribed customers.
Select the trait(s) that specifies each customer's revenue - e.g. the
mrrtrait. If you select multiple traits here, we'll set the account's revenue to the first trait they have a value for.
Sometimes, you may send revenue data even if the customer isn't paying you yet. For example, let's say this is your setup:
- An account can view your available pricing plans and choose one to start a 30-day trial on
- When an account starts their trial with their selected plan, you set a
revenuetrait to the price of their selected plan and a
For trials converting to paid plans
- The trial can view your available pricing plans and select one to start paying for.
- When the account submits their payment for their selected plan, you update their
In this scenario, both your trials and your paying customers have the
revenuetrait set. But, trials aren't yet paying, so it's best to exclude them from revenue tracking until they actually convert to a paid plan (otherwise, your MRR will be inflated). To do that, you'd want to configure this step to only track customers where
isTrialis set to
If you have customers paying in multiple different currencies and want Vitally to automatically convert your revenue into a single currency (for accurate revenue reporting), follow these steps:
- Then, ensure you send Vitally an account trait that tracks the ISO 4217 currency code that the account's revenue is tracked in. For example, if you select a
revenuetrait in option #1 above and have some customers with a
revenuevalue in Euros and others in USD, then be sure to track a trait with a value of
EURfor those paying in Euros and a value of
USDfor those paying in USD. Note that the code can be sent in any case - e.g.
uSDare all valid values.
- Finally, select the trait that tracks the customer's currency in this option.
Vitally will then automatically convert your customers' revenue, regardless of currency used, into your selected 'home currency'. Vitally currently supports over 65 currencies with exchange rates updated daily.
If at all possible, we recommend tracking renewal dates alongside revenue. This way, you can use that data when filtering and creating Indicators (e.g. flag unengaged customers with a renewal in less than 7 days). So here, you'll want to identify the event properties or traits that track the start and end of a customer's subscription (if available).
This step simply allows you to specify whether revenue is always sent as MRR, ARR, or as the Total Subscription Period Cost (value of the entire subscription period). If you select Total Subscription Period Cost here, we'll simply calculate a customer's MRR by dividing revenue values by 12 if the subscription period is longer than 1 month. If it is not, we won't modify the revenue value and will assume it is MRR.