In Vitally, accounts can have multiple health scores - e.g. one for "Product usage" and another for "NPS". You'll define healthy, concerning, and poor conditions for each score, and we'll 'grade' your accounts on a scale of 0-10 for each score.
An account's overall health is then calculated as a weighted average of each health score.
Additionally, you can define different weights, equations, and health conditions for different account segments, which is helpful to score accounts differently based on their stage in the customer lifecycle and/or their access to your product.
To get started with health, navigate to the Account Health section of your account settings (or get there via Quick Jump).
Creating a health score requires just 3 steps:
Create & name your score via the blue + button in the top left of the health builder.
Then, select an account column to define health conditions on.
Finally, define healthy, concerning, and poor conditions for the selected column (all are optional).
Repeat the above process to create multiple health scores 🎉
Health scores are calculated on a scale of 0-10. Points are awarded along that scale based on whether the customer satisfies the Poor (0 points), Concerning (5 points), or Healthy (10 points) condition.
For example, say you have an 'Integrations' health score calculated for 3 possible integrations. Having the integration enabled is considered 'healthy', while disabled is 'poor'. A customer with 2 integrations enabled and 1 disabled would have an 'Integrations' health score of (10 + 10 + 0) / 3 = ~6.67.
We'll then label that health score as Poor, Concerning, or Healthy using equal ranges between 0-10:
0 to 3.3 = Poor
3.4 to 6.6 = Concerning
6.7 to 10 = Healthy
When building your health scores, you'll see a column for "Weight". Clicking on the value for that column allows you to set weights for all your health scores. An account's overall health score is simply a weighted average of every score for that account!
For example, say you have 3 health scores. Score #1 and #2 have weights of 40%, while score #3 has a weight of 20%. An account with a score of 10 for scores #1 and #2 and a score of 5 for score #3 will have an overall health score of (10 * 0.4) + (10 * 0.4) + (5 * 0.2) = 4 + 4 + 1 = 9.0
You may find yourself wanting to define different conditions or weights for different segment of customers. For example, say you want to weigh one score heavier for a customer's first 2 months and less afterwards. Or maybe some customers have access to certain product features depending on the plan they're subscribed to, and you'd like to score those customers based on their usage of those features. Not a problem in Vitally!
When defining your health scores, click the Define a health equation for a segment link to define specific health conditions and weights for a specific segment.
Vitally provides columns for each health score you create + a column for the overall health of the account. If you hover over the overall health of an account, Vitally will also show all health scores for that account 🎉
Naturally, you can also filter your accounts down to those within a range and/or with a specific health 'grade' (e.g. 'Healthy').
We'll also provide a breakdown in the default filters showing the distribution of Healthy, Concerning, and Poor accounts displayed.
When on a specific account's dashboard, you'll be able to dig even deeper into that account's health. By default, you'll see a breakdown of your health scores, and a heatmap on the bottom-right that shows a customer's health each day - the darker the color, the more active the account was on that day.
You can also expand the breakdown of a specific health score here to see which conditions the account satisfies. If a column is colored (i.e. not grey), that means the account meets that condition.
Our Customer Reporting Dashboards provide a section for overall health of account segments over time. Make sure you click on the Health section to expand the graph 😉
The graph displays the health of displayed accounts on each day/week/month. With all our HQ graphs, you can toggle between line graphs, bar graphs, or a table of raw data.
And of course, if you add filters on the right, we'll auto-filter the data to only show the health of accounts matching your filters!