In Vitally, every account is categorized into 1 of 4 buckets:
Subscribed accounts are your paying customers - those with a recurring subscription (and thus revenue) with your business.
Trial accounts are accounts with access to your product that are not yet subscribed to your business. These should include accounts on a time-constrained trial (e.g. 7-day access) or accounts on a free plan.
Churned accounts are accounts that formerly had access to your product but have since canceled their subscription or failed to convert a time-constrained trial.
Ignored accounts are simply accounts you do not want to track in Vitally. They can be low-value accounts, test accounts, or anything else.