Indicators detect significant 'states' customers may transition in to during their lifetime with your product. In Vitally, you can identify Opportunity indicators (e.g. potential upsells, expansions, etc) and Risk Indicators (e.g. churn risks, inactive customers, etc).
Indicators are one of the available actions applied for a Playbook. Once a Playbook creates an Indicator for an account, it can be assigned to a teammate and marked as 'addressed' if the Indicator has been resolved (even if the account still satisfies the Playbook's rules).
There are several ways to view active Indicators at customers. First, when viewing all customers, we'll show a flashing dot if the customer has any currently active Indicators. You can also easily filter customers down to those with a specific Indicator.
Additionally, you can view a list of all current and past Indicators ever applied to customers by navigating to the Indicators data view. Once there, you'll see a list of all active Indicators, which customer the Indicator is applied to, how long its been active, and which teammate (if any) is assigned to it. You can even add columns and filters to the list of Indicators here. This way, you can view Indicators applied to any subset of customers, like those applied to your highest-paying ones (for example).
Finally, click on any Indicator to view further details about it, assign a teammate to it, mark it as 'addressed', or leave a note.
Since Indicators flag customers in potentially problematic or opportunistic states, it is quite likely you'll want a teammate to investigate any active Indicators. You can assign teammates to Indicators, both in bulk as well as for a single Indicator.
Indicators are resolved in one of two ways:
The customer no longer satisfies the Playbook's rules for the Indicator. All active Indicators are checked every hour to see if the customer still satisfies the Indicator's rules.
A teammate manually marks the Indicator as 'addressed'
Option #2 exists to help you better manage your active Indicators. For example, let's say you have an Opportunity Indicator that detects new trials with at least $1mil in ARR. Naturally, once a new trial signs up that satisfies this rule, it is highly unlikely that customer will dip below $1mil in ARR. But, the goal with this Indicator is to ensure all high-value trials are noticed by your team, so once a teammate has reached out to the new trial, they can put an end to the Indicator by marking it as 'addressed'.
As your team investigates an active Indicator, they may discover some interesting findings to be shared with the team. All active Indicators have a Notes section where these findings can be documented.