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Customer 360

Allows users to customize all information about their customers while surfacing the most critical and important information for each viewer.

Sharon avatar
Written by Sharon
Updated over a month ago

Customer 360 Overview

Vitally's new Customer 360s allows you to surface key customer information based on how you and your team work, making it easier to standardize the data shown across your entire book of business.

Vitally customers who joined on or after Jan 1, 2025 will have this customer 360 experience. For any customers who joined Vitally before Jan 1, 2025, please reach out to your CSM or Support to get added to this beta. Once on, you can join the beta by navigating to My Profile > Experiments.

Key Features:

  • Pin Properties: Quickly view important customer details across accounts.

  • Custom Views: Create Table, Board, and Dashboard views to tailor the data for your team.

    • Admins can configure default views for the organization, while individual users can customize their own 360s for a personalized experience.

    • Dashboards are especially helpful to serve as the single "jumping off point" for CSM workflows. Gone are the days where you have to click into the different objects to find what you're looking for. If configured thoughtfully, a Dashboard will help present the most important, relevant information and sort the signals from the noise.

  • Global Search: Easily search across all Vitally Properties & Traits for comprehensive data access.

Customer 360 Permissions

Admins play a key role in maintaining consistency:

  • Set Recommended Views: Define organizational default views for standardized data presentation.

  • User Customization: Users retain the flexibility to adjust their own 360 Profiles by pinning properties or creating custom views.

360 Properties

Properties are the key data points displayed in your 360 Profiles. They provide insights tailored to your organization and customers.

Pinning Properties

Pin key customer data so you can quickly see the information you care about across your book of business. By default you'll see some default properties like:

  • Default Properties for Organization and Account 360s:

    • ARR

    • Next renewal date

    • Last seen date

  • Default Properties for User 360s:

    • Last seen date

    • Sessions

How to Pin

How-To Visual

  1. Select the plus sign (+) to the right of Properties

  2. Select the data source where the property originated from or type the name of the property into the search bar

  3. Select the pushpin icon to the right of the property to pin or un-pin it

    1. A white pushpin means the property is not pinned

    2. A grey pushpin means the property is pinned

Pages

The Pages section offers quick access to various data points tied to your organization and accounts.

  1. Trends
    Analyze performance metrics.

    • Learn more about building Success Metrics here.

    • Explore default metrics provided by Vitally here.

  2. Related Data
    View linked Vitally Objects such as:

    • Docs, Projects, Goals, Tasks, Users

    • Conversations, Notes, NPS Responses, Playbook Runs

    • Surveys, Custom Objects, Product Events

  3. All Properties
    Access a complete list of properties, including pinned and unpinned traits.

Your Views and Recommended Views

You can access a list of default views and create custom Table, Board, and Dashboard Views to tailor data based on your and your team's operations.

  • Your Views is where the views that you created are located as well as where you can add existing views that you want to see.

  • Recommended Views is where Admins can add views for everyone on the team and is also where Vitally-created default views are located.

Customizing Views

Each user can create custom views using Table, Board, or Dashboard formats to visualize data in a way that suits their workflow.

  • Tables: Organize data in rows and columns.

  • Boards: Display data across different stages or categories (e.g., Kanban).

  • Dashboards: Use widgets and graphs for data visualization.

ℹ️ Admins can manage and create Recommended Views for the entire organization. Users can also borrow from existing views set up by others.

Managing and Discovering a View

How-to Visual

  1. Select the + plus sign to Add a View

  2. You'll now see a pop-up with all your options

    1. Tables (organize data in a standard table view)

    2. Boards (map data across a series of columns)

    3. Dashboards (visualize data with widgets & graphs)

  3. Once you've selected the type of View, select the data source

  4. Select the Group by option

  5. Add a name and an emoji to add personality!

  6. You can also select from Existing Views, which anyone building a View can borrow from. Admins can build and manage libraries.

Default Recommended Views

To help you get a head start on creating and pinning your ideal Recommended Views, Vitally has added examples of some of the more common Recommended Views used by our customers. Some of these defaults are Table Views of commonly accessed objects while the "Overview Dashboard" is an example of what you can create in an Account 360. These Default Recommended Views can be added and unpinned at your discretion according to your ideal workflows. Here is the list of defaults:

  • Tasks (all tasks with default columns)

  • Goals (all goals with default columns)

  • Active conversations

  • Pending conversations

  • Notes

  • For customers who had access to Cards and Decks, all existing Decks will be recommended by default

  • Overview Dashboard

Account and Organization dashboards are distinct from the existing “global” dashboards because the data is filtered to a single customer. While certain dashboards can be used within the Customer 360 and Global (hubs), some widgets may not work properly. Users will only be able to pin global dashboards in their Customer 360 if they are compatible with being filtered for a single customer, so when looking at your Existing Views, you may only see a subset of Views.

New Customer 360 FAQ

Can I customize my own 360 even if my Admin has set defaults?

Yes, users can customize their own 360s by creating personal views (your views) or pinning properties, even if the Admin has set default views.

What happens if I toggle the feature off (this is applicable only during beta)?

If you toggle off the new Customer 360, any changes made to Cards & Decks in the new experience will not carry over. You will return to the legacy experience with the previous version of your Decks. Note that any new Vitally accounts made on or after Jan 1, 2025 do not have the option to toggle off the new 360 experience.

What if I toggle it back on? Will the changes I made prior stick?

If you made a new Activity Deck while the 360 Beta was enabled, it will still exist as you toggle between the 360 Beta being enabled/disabled.

What limitations exist with the new Customer 360?

  • The new 360 will no longer default to Decks based on customer segments.

  • You cannot create new Cards and Decks in 360s, but you can edit existing ones.

  • Customer and Organization dashboards are distinct from "global" dashboards.

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