All CollectionsCustomer LifecycleLifecycle TrackingLifecycle TrackingBy Laura and 1 other2 authors·8 articlesLifecycle Tracking OverviewTrack where users are in their journey—trial, paying, churned, or inactive (e.g., lost access or test accounts).Categorizing Subscribed CustomersAuto-categorize your paying customers and track their recurring revenue, renewal date, and moreCurrencies supportedVitally can automatically convert your revenue across 65+ currencies for accurate revenue reportingCategorizing TrialsAuto-categorize your trials and track when their trial ends with your productCategorizing ChurnChurned Accounts/Organizations are ones that had access to your product but have canceled their subscription or failed to convert a trial.Viewing Churned DataViewing churned data with a simple toggle in all your Table ViewsCategorizing Ignored AccountsTrack rules help you control your cost (or noise) in Vitally by auto-ignoring specific accountsDeactivated Users (User Churn)Auto-identify users that have an active login to your product vs those that have a deactivated one (and can no longer access your product).
