Categorizing your churn
Auto-categorize your churn
To enable auto-categorization of your churn, navigate to Lifecycle Tracking -> Churn in your Account Settings (or get there via Quick Jump). There, you'll see a handful of options you'll need to configure in order to correctly categorize your churn.
Create a filter on the trait(s) that determine if a customer is churned - e.g. the isChurned trait equals true.
Once an account churns, we move that account out of the default view of accounts so you can better focus your efforts on active accounts. However, you can easily view your churned accounts by clicking the switch next in the Data Views section of the UI.
