All CollectionsCustomer LifecycleUsing Vitally's 'Organization' ObjectUsing Vitally's 'Organization' ObjectBy Laura1 author·6 articlesUsing Vitally's 'Organization' ObjectThe Organization object helps teams create a hierarchy within their customers. It is above the Account in Vitally and can own many Accounts.Best Practices for Transitioning to the Org-Account Structure in VitallyThis guide outlines the key steps and considerations when moving from an account-only structure to Vitally’s organization-account hierarchyOrganization Object: Supported Integrations & Creating HierarchyOrganization Object: Configuring and Working with OrgsOrganization Object: How to 'Move' an Account to the Organization LevelConfiguring Hierarchy LabelsYou can rename Organizations and Accounts, calling them anything you like. Let's see how!