If your Vitally account has enabled the Clearbit integration, then as Vitally tracks your customers, we'll automatically 'enrich' each with these traits:

Location (for the customer's headquarters)

  • City
  • State
  • Country

Metrics

  • Dollar amount of capital raised
  • Annual revenue (available for public companies only)
  • Estimated annual revenue (within a range)
  • Market cap
  • Number of Employees
  • Number of Employees (within a range)
  • Alexa rank (global)
  • Alexa rank (US)

Social

  • Twitter handle
  • Number of Twitter followers
  • Number of Twitter following
  • Facebook handle
  • Number of Facebook likes

Industry & Company information

  • Company type (i.e. public, private, non-profit, etc)
  • Sector, Industry group, Industry, and Sub-Industry (see this for a complete list)
  • Year the company was founded
  • Tags (see this for a complete list)
  • A list of technology used by the company (see this for a complete list)

Process

Note that we cannot guarantee that every customer will be accurately enriched with these traits. When attempting to enrich a customer with Clearbit, we follow this process:

  1. First, we look for a website  trait in the customer's traits.  If you want to improve the likelihood that we'll enrich your customers accurately, track this trait alongside your customers via your preferred analytics service.
  2. We'll then look for the most common email domain used by the customer's users. If we can determine the email domain is valid (i.e. not a free one like Gmail), we'll use that to enrich the customer.
  3. Last, we'll attempt to enrich the customer using their name. 

Next up: Use these enriched traits to create Opportunity Indicators for companies that show significant promise for upsells and expansions!

PS: Check out our blog post about customer enrichment.

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